Flying the friendly skies has become a nickel-and-dime industry. The new era of air travel brings fees for everything from checked baggage to traveling with a child. But sometimes we’re getting what we pay for when those service charges accumulate. The range of “extras” varies, of course, but with fewer trips being booked, airlines are quickly distinguishing themselves in niche markets.
Starting March 1, US Airways will resume serving complimentary sodas, juices, tea, coffee, and water. Last August the airline started charging $2 for all non-alcoholic beverages. US Airways CEO Doug Parker issued a letter to his employees stating, "We know customers don't buy an airline ticket based on whether or not they will get a free soda onboard, but with US Airways being the only large network carrier to charge for drinks, we are at a disadvantage."
In higher-end airfare, Gulf Air, the national carrier of Bahrain, recently signed an agreement to lease four new Boeing 777 ER aircraft as part of the airline’s re-fleeting and product-enhancement strategy. The aircraft are embellished with an artfully appointed interior and a number of luxurious amenities, including private suites with bespoke furnishing and a fully flat bed complete with a personal wardrobe.
Business class is decked in herringbone designs, beds with 180 degree recline capability, and Egyptian cotton linens.
Gulf Air deputy CEO Ismail Karimi issued his own statement recently: “As the national carrier of the kingdom, we are constantly looking at opportunities, where we can offer enhanced products and services for our customers. Ultimately, we want Gulf Air to be the airline of choice.”
As airlines compete with one another over who rules the most sky miles, it's becoming clear that cost-cutting ticket prices has made little impact. Instead, trip packages are considered the defining factor: more bang for (more) bucks.
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