Music impresario and arguably the most successful male pop act since Michael Jackson, Justin Timberlake is famous for his golden touch. His albums have sold a combined 15 million records. But under closer analysis, since he left the popular band N'Sync, Timberlake has seen each solo album take in less money. The reason, which should come as no surprise, is online music pirating.
To combat this ongoing (and congressionally impervious) trend, the singer and producer has developed a digital appendage for his label, Tennman Records. Tennman Digital, based in San Francisco's Potrero Hill district, is fast at work to monetize not only all of Timberlake's music, but also his name.
Tennman Digital's publicist Tracey McCoy explains that soon, all Justin Timberlake Google searches will be rerouted to his own brand, including all musical acts who affiliated with his label.
"We're going to start a new drink brand. Justin's clothing line is going to fall under the Tennman Digital unbrella. But so will all searches for Justin's name, his songs, and all future projects," she said. "We're going to turn those desirable things into an application that will benefit Justin, his businesses, and other artists."
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